Why Getting Discovered Matters
The modelling industry is highly competitive. Many reputable agencies receive hundreds, even thousands, of submissions every week. To stand out, you’ll need more than just a “pretty face” — you need preparation, strategy and persistence. Agencies act as gatekeepers: they trust models who present themselves professionally and can deliver results.
- Access to high-end fashion campaigns, editorials and runway bookings
- Professional development (photo-shoots, styling, grooming)
- Exposure to major clients and brands via the agency’s network
- Protection and guidance through contracts, bookings and business aspects
Step-by-Step Guide to Getting Discovered
Not all modelling is the same. There are runway, high-fashion editorial, commercial/campaign, fitness, plus-size, parts (hands/feet) modelling, etc. Determine which type fits your look, personality and body-type.
Research modelling agencies that cater to that niche. See the kinds of models they represent, the clients they work with and their submission rules.
By focusing your efforts you won’t waste time applying blindly.
2. Build a Strong, Professional Portfolio
Your portfolio is your visual résumé. It should show your face clearly, full-body shots, a few lifestyle/editorial style images (depending on your niche). Quality matters. Agencies want to see your natural look—not heavily retouched or edited beyond recognition.
Tips for your portfolio:
- Use simple, clean backgrounds for the “digitals” (basic shots)
- Have a variety: headshot, profile shot, full body front and side
- Wear fitted but simple clothes so your shape is visible
- Keep look natural—minimal makeup for the basic shots
- Then include more styled images to show versatility
- Keep updating it—agencies like fresh work.
In the digital era, how you appear online matters as much as offline. Many agencies scout via social media—especially Instagram, TikTok and modeling networks.
Key online tips:
- Create a professional Instagram feed (or similar) dedicated just to modelling
- Post high-quality images, show your range (commercial, editorial, natural)
- Use relevant hashtags: e.g. #modelingagency #modelsearch #newface #fashionmodel
- Tag agencies when appropriate—but don’t spam
- Engage: comment thoughtfully on agency/photographer profiles, collaborate with photographers, stylists
- Make sure your bio clearly says you’re “model / new face / seeking representation”
Most established modelling agencies have a “Become a Model” or “Submit” page on their website. They’ll have specific guidelines. Follow them precisely.
Submission checklist:
- Provide your measurements (height, bust/waist/hips, shoe size)
- Provide your contact information
- Upload the required photos (digitals, headshots, full body)
- Do not include heavily edited or unrealistic photos—agencies want to see your true self
- Tailor your submission—if the agency focuses on commercial modelling, highlight a relaxed, lifestyle look instead of high-fashion editorial
- Be patient—responses may take time
5. Attend Casting Calls, Open Calls & Networking Events
Being proactive offline is still very effective. Attend open calls by agencies, go to scouting events, local fashion shows, and modelling competitions.
What to do at an open call:
- Dress simply: fitted jeans and a plain top often recommended
- Minimal makeup, hair clean and natural
- Bring printed or digital copies of your portfolio/comp card
- Arrive early, be polite, introduce yourself confidently
- Show professionalism: shake hands, make eye contact, speak clearly
- Follow up if allowed
6. Maintain Physical & Professional Readiness
While “look” is part of modelling, agencies also look for reliability, professionalism, and the ability to adapt.
Professional habits to maintain:
- Stay fit and healthy—good posture, skin care, hair care matter
- Practice posing in front of mirror, learn how your body moves and best angles
- Stay punctual, responsive in communications
- Be ready to travel or relocate if required
- Be adaptable—some jobs may require early mornings, last-minute requests, long hours
7. Avoid Scams & Protect Your Rights
Unfortunately there are agencies or “scouts” that operate unscrupulously. Protect yourself by doing proper research.
Red flags to watch for:
- Agencies asking for large upfront “training” or “portfolio” fees before any job
- Scouts contacting you via social media promising instant fame
- Contracts that seem one-sided or vague
- Agencies without track record, no legitimate presence, no real clients
- Rejection will come. Teach the child/teen that each audition or shoot is a learning experience. Keep pressure low.
- As a parent/guardian: stay supportive without being over-invested, help maintain perspective.
Always read contracts, ask for a trusted adult or mentor to review if you’re under 18, and ensure any work agreement is clear and transparent.
- Pick your modelling niche (high-fashion, commercial, fitness, etc.).
- Research 5-10 reputable modelling/casting agencies in your region (and internationally if you’re open to travel).
- Create or update your digital portfolio: headshot, 2-3 full body shots, natural look + one styled look.
- Set up a professional Instagram account: clean feed, relevant hashtags, description reflecting your goal.
- Submit to 2-3 agencies that match your niche — follow their submission guidelines exactly.
- Find and attend at least one open casting or industry networking event in the next 30 days.
- Maintain your physical & mental readiness: keep grooming, build confidence, try new poses, stay persistent.
- Research carefully any agency or opportunity before you sign anything or pay anything.
- Keep track of your submission dates and follow up politely if you don’t hear back.
- Be patient and consistent — your efforts compound over time.
Getting discovered by top modelling and casting agencies isn’t about luck—it’s about preparation, consistency, and strategic outreach. By defining your niche, building a strong portfolio, maintaining an impactful online presence, submitting correctly, networking smartly and staying professional, you significantly improve your chances. The industry values looks—but just as much, it values reliability, adaptability, and a strong work-ethic.
On MODELZ WORLD, we believe in providing aspiring models with real, actionable advice. Use this guide as your roadmap, stay persistent, and you might just be the next face somebody is looking for.